Before & After
DHL Sustainability Mural
Amidst the noise and excitement of the London Formula E event held on the 29th of July 2023, we collaborated with DHL to create a mural on the theme of sustainability.
This interactive mural showcased children's drawings, illuminating their personal interpretations of sustainability. It was a collective narrative, a testament to the visions and hopes of the younger generation. Attendees, both young and old, were active contributors, breathing life and colour into the mural with each brushstroke. This initiative wasn't just about creating art, it was about creating a shared understanding of our planet's future through the unfiltered lens of our children.
With DHL's commitment to electric to last-mile vehicles, their initiative to establish carbon-neutral infrastructures, and the introduction of GoGreen Plus solutions leveraging Sustainable Aviation Fuel, this mural encapsulates their pledge to sculpt a greener tomorrow.
Supported by: DHL & Formula E
DHL FE London Mural
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Frequently Asked Questions
hat materials were used to create the mural?
The mural was painted using water-based masonry paints, chosen for their low environmental impact and suitability for indoor events.
How was the mural installed at the Formula E event?
The mural was created live on-site at the Excel Centre during the event. It was painted directly onto the board.
Was the mural designed in advance, or entirely improvised during the event?
The mural design was prepared in advance using children’s original drawings around the theme of sustainability. However, the event allowed for live participation, meaning attendees could paint directly onto the mural, bringing it to life with their own colours and interpretations.
What made the mural interactive?
Attendees of all ages were invited to pick up a brush and help paint the mural throughout the day. This live, collective process made it a truly collaborative piece and gave the public a sense of ownership and connection to the artwork.
How long did it take to complete the mural?
The mural was completed in one day, with contributions being made throughout the event on July 29th, 2023.
What happened to the mural after the event?
After the event, the mural was safely taken down and preserved. DHL has kept the panels for potential future display or educational use to continue promoting conversations around sustainability.
Was the artwork based on a specific sustainability message?
The mural was shaped by children's interpretations of sustainability - what it means to them, and how they see its impact. Themes ranged from nature and wildlife to renewable energy and recycling, reflecting a diverse range of young voices.
How did this project tie in with DHL’s sustainability goals?
The mural acted as a creative expression of DHL’s broader commitments, from electric delivery fleets to carbon-neutral operations, translated through the imaginative lens of future generations.
How did people respond to the mural during the event?
The mural drew a lot of interest and participation throughout the day. Many families stopped to contribute, take photos, and talk with us about the theme of sustainability. It became a popular spot for conversation and connection.
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