Big Impact, Small Business: Celebrating MSME Day at Co-Creative Connection
- Rose Hill
- Jun 27
- 3 min read
Today marks Micro-, Small and Medium-Sized Enterprises (MSME) Day, a day to recognise the vital role that small businesses play in economies, communities and social change all around the world!
At Co-Creative Connection, we’re proud to be a small business with a big mission: using creativity to build stronger, more connected and more inclusive communities. And on a day like today, we want to take a moment to reflect on what it really means to be a small business with social purpose, the joys, the challenges, and everything in between.
Small But Mighty
MSMEs make up over 90% of businesses worldwide, and we see why. We’ve been able to stay flexible, responsive and rooted in the values that matter most to us: co-creation, accessibility and care.
Being a small team means we can work closely with local communities, adapt quickly when challenges come our way, and build real, lasting relationships with the people and places we collaborate with. It also means every decision we make, from the partners we work with, to the materials we use, can be aligned with our purpose.
Creating Social and Environmental Value
At CCC, we don’t measure success purely in profit. We look at the impact we’re making:
🎨 Transforming grey spaces into places of joy and pride through murals co-created with residents
🤝 Bringing people together across ages, cultures and backgrounds through inclusive workshops
🌱 Prioritising sustainability by choosing eco-conscious materials and designing projects that leave a legacy, not just a moment
🧠 Championing accessibility and neurodiversity - including through Rose’s lived experience as a dyslexic founder
Every project we take on is an opportunity to make creativity more inclusive, more collaborative, and more reflective of the real people and communities it represents.
The Highs and the Hurdles
Running a purpose-led small business isn’t always easy. Like many others, we’ve felt the challenges, from navigating funding cycles to wearing multiple hats in a single day.
But the wins? They’re powerful. Seeing someone who’s never picked up a paintbrush beam with pride at their contribution. Watching connections grow between neighbours who hadn’t spoken before. Helping local people feel seen, valued and celebrated in their own environment.
And then there’s the wider recognition - from winning the Community Arts Award at the 2025 Community Rail Awards, to being shortlisted for the Mission Impossible Award at the Small Awards 2025! Plus being able to grow partnerships with housing associations, councils and other changemakers who believe in what we do.
Why This Day Matters
MSME Day isn’t just about statistics, it’s about people. It’s about recognising that small businesses like ours are doing vital work: shaping culture, strengthening communities, and challenging the idea that “business as usual” has to look one way.
We’re proof that you can run a business with care at its core. That creativity can fuel connection. And that even small teams can help build a more inclusive, vibrant and hopeful world.
Looking Ahead
As we grow and evolve, we’re holding onto what matters most: our values, our communities, and the belief that real change is made through collaboration, compassion and creativity.
To everyone who has supported us, from participants to partners to fellow small businesses, thank you! And to every other MSME out there doing things differently: we see you. We’re proud to be one of you!
💜 Here’s to small businesses with big impact.
Want to find out more about what we do at Co-Creative Connection? Find out here!
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