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What Is Community-Led Art? And How We Approach It at CCC

  • Writer: Rose Hill
    Rose Hill
  • Aug 14
  • 4 min read

"Community-led" is a term we hear more and more across projects, policies, and partnerships. But when it comes to art and creativity, what does it actually mean? And what does it look like in action?


At Co-Creative Connection, community-led art is at the heart of everything we do. It’s not a style, it’s a mindset. It’s about how we create, who gets to lead, and why the process matters just as much as the final outcome.


Three women paint a colourful mural on a brick wall using scaffolding. Rose, founder of CCC, is on the scaffolding, the second lady stands on a stool, while the third lady stands on the ground. They are looking at the camera and smiling. Textured letter "CCC" patterns visible on the mural.
Peabody & The Sundial Community Centre Mural, Tower Hamlets 2021


So, what is community-led art?


Community-led art is exactly what it sounds like, art that is led by the community.


It’s creative work that is shaped by the voices, ideas, identities, and experiences of the people it’s for. It’s about shifting the traditional model of artist-as-director to one where residents, community members, or participants are central to the whole process, from the begin all the way until the end.


Rather than designing something for a community and hoping it resonates, we design with them, so the outcome reflects who they are, what they care about, and the stories they want to tell!


Adults and children, including Rose, in yellow high visibility 'Higgins' branded vests paint a mural with bright waves on a building exterior. Trees and grass in background.
Higgins Partnerships & Lewisham Homes Climate Change Mural, Lewisham 2021


Our approach to community-led art at Co-Creative Connection


At CCC, we focus on co-creation. Art that’s collaborative, inclusive, and deeply rooted in the places it’s made.


Here’s what that looks like in practice:


🟡 Listening before designing

We start by listening. Whether through creative workshops, mood boards or conversations, every project begins by inviting people to share their ideas, memories, and aspirations. These early conversations shape the direction of the artwork, ensuring it reflects the community from the very start.


🟣 Everyone contributes, no experience needed

You don’t have to call yourself “an artist” to take part. Our process is designed so people of all ages, abilities, and creative backgrounds can get involved, whether it’s through drawing, storytelling, painting, or just sharing what matters to them.


🔵 Celebrating diversity of voice

We make space for everyone, not just the loudest voices. That includes those often excluded from decision-making: Disabled people, neurodivergent individuals, people navigating mental health challenges, ethnic minorities, women and girls, LGBTQIA2S+ communities, young people, older people, and those from low-income backgrounds. Accessibility, empathy, and equity are at the heart of our approach.


🟢 Shared ownership

When a mural goes up, it’s not ours, it’s theirs. Community-led art means participants see themselves in the work, feel proud of what they helped create, and can point to a wall or a space and say, “I was part of that.”


A group of people engaged in a colourful art workshop around a table with paper, pens, and pattern sheets. Bright, creative atmosphere.
The NHS Trust, Islington 2024
Two women, including Rose, paint a colourful geometric mural on an outside wall. The mural features colourful patterns, hearts, and nature motifs. 'City of London' and 'Higgins' logos visible on the mural
Higgins Partnerships &  The City of London York Way Estate Mural, Islington 2023


Want to bring community-led art into your own work?


Whether you’re planning a community event, running a local service, or designing a public space, there are ways to make your work more community-led:


Start with curiosity. Ask people what matters to them, and be open to where the conversation goes.


Design for inclusion from the beginning. Think about who might be left out, and find ways to welcome them in, through timing, access, language, or format.


Let go of control. Community-led means you don’t always have the final say, and that’s a strength, not a weakness.


Celebrate process, not just product. The magic often happens during the making, not just the unveiling.


If you’re not in a position to lead a project, but want to be involved, start small: join a local workshop, support a neighbour’s creative idea, or attend an event that’s open to your community. Every voice makes a difference.


Two young boys in black smocks paint a mural with blue brushes. They sit outdoors by a wall with teal sections, showing focus and creativity.
Higgins Partnerships &  The City of London York Way Estate Mural, Islington 2023


Why does it matter?


Community-led art is more than a mural on a wall. It’s about:


  • Strengthening local identity and pride

  • Building trust between people who might not otherwise meet

  • Giving people agency in shaping the places they live

  • Creating moments of joy, connection, and belonging


When people are genuinely involved, the art becomes more than decoration, it becomes a mirror of the community, a story told in shapes, colours and shared experiences.


Eddie, Rose's husband and Summer, Rose's daughter, give thumbs up while smiling in front of a colourful painted brick wall with geometric patterns. They both hold a paintbrush.
Poplar HARCA & The Hill  Group Teviot Estate Mural, Poplar 2022


A final thought


We often say that how we make something is just as important as what we make!


Community-led art can be slow. It’s not always neat or predictable. But it’s powerful. It builds trust, nurtures relationships, and creates work that’s rich with meaning.


At Co-Creative Connection, we’re proud to work in a way that centres people over process, care over control, and collaboration over ego.


💬 If you're interested in co-creating a piece of public art or a creative project with your community, we'd love to talk. Whether you’re a school, council, charity, or housing association, we’re always open to new ideas, new voices, and new possibilities. Please contact us via the link below!



A group of people smiling and toasting with clear plastic cups outdoors. Rose is smiling while toasting another man. They wear winter jackets and hats, creating a cheerful atmosphere.
People Powered Places, Deafroots & SKILLS Stratford Old Town Hall Mural, Newham 2023






 
 
 

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